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Project Showcase - Ford Escape Launch


About this Project

From technical direction to sound, lights, cameras, screens and generators, VCI Event Technology provided a comprehensive package of equipment and services for the historical launch of the 2012 Ford Escape. On location at the iconic Hollywood & Highland center, the event was hosted by the bubbly Jenny McCarthy and featured a live Words with Friends game connecting players at the venue with thousands of fans on the web. The first event in history to leverage social gaming on this scale against the backdrop of a live event for a national product launch.

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